For the Dutch annual Remembrance Day (May 4th) Sidney Vollmer and I initiated '2 minutes of phonesilence'
It got picked up by all national newspapers...
By on- and offline media
Triggering people to speak out in polls
But it also got picked up by national tv
It got plenty of attention on the radio
Brands embraced it
And the 3 biggest telecom providers in Holland made it possible
So a huge thanks to KPN, Vodafone and T-Mobile for their support